Selling Through the Written Word with Ray Edwards: Episode 183 of The Action Catalyst Podcast - The Action Catalyst

Selling Through the Written Word with Ray Edwards: Episode 183 of The Action Catalyst Podcast

  • Posted by Action Catalyst
  • On March 1, 2017
  • 0 Comments
  • marketing, ray edwards, selling

Ray Edwards is a Communications Strategist, Copywriter, Author, Speaker, and host of one the top iTunes Business Podcasts. He has worked with Fortune 500 companies, and with some of the most powerful voices in leadership and business. His clients include New York Times best-selling authors Michael Hyatt (author of Platform and co-author of Living Forward), Tony Robbins (author of Unleash the Giant Within and Money: Master the Game), Jack Canfield and Mark Victor Hansen (co-authors of Chicken Soup For the Soul), Jeff Walker (author of Launch), and many more.

Show Highlights:

  • Copywriting is salesmanship in print. @RayEdwards
  • We communicate in a way that is either credible or puts people off. @RayEdwards
  • The keys to writing in a way to that is influential without being manipulative is to be: relevant, enthusiastic, aspirational, congruent and helpful. @RayEdwards
  • “Salesmanship is the transfer of enthusiasm” – @TheZigZiglar
  • Make sure you are truly enthusiastic about what you’re doing and in an unbridled way. @RayEdwards
  • If you persuade me to do something, that is a decision I will later celebrate. @RayEdwards
  • If you manipulate me into doing something, that is a decision I will later regret. @RayEdwards
  • We should be helping people to develop internal pressure for their reasons, in their best interest and leave the decision to them. @RayEdwards
  • Marketing should be something you do for people, not something you do to them. @RayEdwards
  • Your email should be positivity anticipated, relevant and personalized. @RayEdwards
  • No such thing as copy that is too long, only copy that is too boring. @Randy_Gage
  • Stories are the most powerful form of persuasion. @RayEdwards

The Action Catalyst is presented by the Southwestern Family of Companies. With each episode, the podcast features some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Learn more at TheActionCatalyst.com, subscribe below or wherever you listen to podcasts, and be sure to leave a rating and review!

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