Everything Clicks, with Shamir Duverseau

Posted by Action Catalyst
On September 15, 2026
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AI, Business, customer experience, digital, IT, marketing, sales conversion, success, tech, technology

Shamir Duverseau, co-founder of Smart Panda Labs and former marketing leader for brands including Disney, Marriott, Southwest Airlines, and NBC Universal, discusses how organizations can dramatically improve digital marketing performance by focusing on the often-overlooked post-click experience. Duverseau explains that while many companies invest heavily in advertising and customer acquisition, conversions are won or lost […]

Posted by Action Catalyst
On May 5, 2026
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AI, branding, Business, growth, leadership, marketing, strategy, success, tech, technology

Lifang He, brand strategist, and former leader at Apple, Amazon, Ring, and Bloomberg, explores why brand strategy and product strategy must be inseparable for modern tech success, drawing on firsthand experience launching global products like the iPhone and Amazon Pharmacy. The conversation covers common branding misconceptions in tech, lessons from Apple’s integrated product‑brand philosophy, how […]

Posted by Action Catalyst
On October 21, 2025
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author, branding, Business, damage control, marketing, news, PR, press, promotions, public relations, success

Mickie Kennedy, PR expert and the founder of eReleases, a leading press release distribution service, dives into why press releases aren’t just for the big boys, how to create the best one for maximum attention, and what to do in a damage-control setting, plus shares his “3% rule”, and explains how even local press can […]

Posted by Action Catalyst
On August 6, 2024
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advertising, author, branding, Business, communications, marketing, Olympics, PR, promotion, Stephanie Maas, success

Marketing, PR, and comms expert Kim Rozdeba shares insights from his book, “Branding Queens”, including what exactly a brand IS, the 5 C’s of branding, the paradox of expectation, the Oprah test, and why having your own personal brand might be a trap, plus, reminisces about carrying the Olympic torch in the ’88 games. About […]

Posted by Action Catalyst
On July 16, 2024
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Business, CEO, entrepreneur, founder, leadership, management, marketing, music, social media, Stephanie Maas, technology

Cassie Petrey, CEO and co-founder of social media/music management firm Crowd Surf, talks about starting a Backstreet Boys army at 12 years old, questioning Hillary Clinton, how hardware leads to social media change, the limitations of VR, advice on differentiating yourself in a crowded field, innovating new pay structures in the music and digital marketing […]

Posted by Action Catalyst
On April 30, 2024
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Adam Outland, athletics, branding, Business, CEO, coaching, dedication, determination, entrepreneur, football, marketing, motivation, promotion, sleep, social media, sports, success, technology

Alex Neist, founder of Hostage Tape sleep enhancement tape, shares his first love of football and his time as a former professional quarterback in the arena football league, explains how dedication is just motivation over time, gives the story behind the name “Hostage Tape”, and talks about the importance of being polarizing, targeting your T.A.M., […]

Posted by Action Catalyst
On August 11, 2022
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author, Business, entrepreneur, hype, marketing, motivation, society, speaker, success

We catch back up with Michael F. Schein, writer, speaker, and Founder & President of Microfame Media, who recounts the success of his book “The Hype Handbook”, explains why forming your own secret networking society might yield big results, and spills the beans on the secrets of the Freemasons. Uh-oh! Hear more from Michael in […]

Posted by Action Catalyst
On July 19, 2022
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author, Business, CEO, coaching, executive, fitness, gratefulness, gratitude, management, marketing, motivation, sales

It’s a rare tag-team episode, featuring former CEO and Fortune 50 Global Executive Rebecca Macieira-Kaufmann alongside fitness pro and Founder of SOFit SF Inc., Lillian So, covering the importance of paying yourself first, the 4 major Rs (reset, renew, rest, reflect), why it’s impossible to be grateful and be in a crisis at the same […]

Posted by Action Catalyst
On May 17, 2022
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author, Business, entrepreneur, marketing, motivation, speaker, success

Michael F. Schein, writer, speaker, Founder & President of Microfame Media, and author of “The Hype Handbook”, covers learning his marketing chops from his time in a punk rock band, the importance of taking side doors in your work, how to perfect your packaging by embracing your quirks and insecurities, starting a “secret society”, and […]

Posted by Action Catalyst
On October 12, 2021
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Business, CEO, entrepreneur, founder, marketing, medical, startup, success, technology, vision

Southwestern Consulting’s Ron Alford talks with CEO and Founder of Precision Medical Products, Jeremy Perkins, who shares how he turned a self-funded startup formed in 2010 by a few people in a garage into a business with over $20 Million in annual sales across 18 states, and the #1 fastest growing company in Sacramento. Hear his […]

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Everything Clicks, with Shamir Duverseau

Brand Power Built In, with Lifang He

Release Yourself, with Mickie Kennedy

Branding Queens, with Kim Rozdeba – Episode 466 of The Action Catalyst Podcast

Action Catalyst Update – Michael F. Schein

Fit To Lead, with Rebecca Macieira-Kaufmann & Lillian So – Episode 389 of The Action Catalyst Podcast

Believe the Hype, with Michael F. Schein – Episode 382 of The Action Catalyst Podcast

“Gamify” Your Goals, with Precision Medical Products CEO Jeremy Perkins – Episode 361 of The Action Catalyst Podcast