Traveling Outside Your Comfort Zone, with Terri Rickard – Episode 385 of The Action Catalyst Podcast
- Posted by Action Catalyst
- On June 14, 2022
- 0 Comments
- Business, COVID-19, executive, leadership, overcome adversity, president, success, travel

Terri Rickard, Founder and President of Southwestern Travel Group, talks about not being held back by childhood struggles, the paramount importance of controlling your schedule, guiding a travel company through a pandemic that brought the industry to a grinding halt, and always being sure to “do the next right thing”.
About Terri:
Terri Rickard is the Founder and President of Southwestern Travel. She began her career with the Southwestern Family of Companies in 2012 as the Executive Assistant to the CEO. In her role as Executive Assistant she took on a major project to create an internal managed travel program for the (then) 16 operating divisions, managing over $5 million in annual travel spend.
In just a few years of collecting company travel data, intense industry research, and perfecting the vendor contract negotiation process, she achieved savings of over $500,000. In 2016, she turned this internal travel program into a public service and launched Southwestern Travel Group with the focus of helping and consulting other companies to save money on group travel, specifically in regards to meetings and incentives.
Today, as President, she focuses on the vision of the company, execution of the vision, and recruiting A+ people. She is a hands on team player actively saving clients’ money, training , negotiating and ensuring all best practices are adhered to for every event or adventure planned.
When not working, you can find Terri spending time with her husband, Jared, and their 4 children. Terri and her family enjoy outdoor activities such as hiking, biking and canoeing, and of course, travel!
Learn more at SouthwesternTravel.com.
The Action Catalyst is presented by the Southwestern Family of Companies. With each episode, the podcast features some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Learn more at TheActionCatalyst.com, subscribe below or wherever you listen to podcasts, and be sure to leave a rating and review!
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