Competing on Customer Experience with Stan Phelps: Episode 106 of The Action Catalyst Podcast - The Action Catalyst

Competing on Customer Experience with Stan Phelps: Episode 106 of The Action Catalyst Podcast

  • Posted by Action Catalyst
  • On September 2, 2015
  • 0 Comments
  • branding, customer experience, marketing

Stan Phelps – Stan Phelps is an “experience architect”, author and popular keynote speaker. He is the author of the Amazon Best-Seller, What’s Your Purple Goldfish – 12 Ways to Win Customers and Influence Word of Mouth. He believes that brands must focus on meaningful differentiation to win the hearts of both employees and customers. Driven by client objectives and inspired by bold vision, Stan works with clients to create programs, keynotes, and workshops that are memorable and on brand, inspiring businesses to become talkable by design. The result: programs that win BIG.

Show Highlights:

  • Customer Experience: Everything that you do for your customers + everything your business processes do to your customer = how it makes your customer feel
  • The best kind of customer that you can have is a referred customer @9INCHmarketing
  • 89% of companies compete on the customer experience they provide @9INCHmarketing
  • Not all customers are created equal – @9INCHmarketing
  • You can never exactly meet expectations. You either fall short or you exceed expectations. @9INCHmarketing
  • How can you go above and beyond the transaction? @9INCHmarketing
  • Stan shares his G.L.U.E. concept – Giving Little Unexpected Extras
  • There’s only two things that matter to people when they look at a brand: worth and competence #branding @9INCHmarketing
  • Stan shares his 3D Customer Development Philosophy- Discovery, Design, Deploy
  • You can’t be good at everything. What are the top things you need to be good at? @9INCHmarketing

The Action Catalyst is presented by the Southwestern Family of Companies. With each episode, the podcast features some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Learn more at TheActionCatalyst.com, subscribe below or wherever you listen to podcasts, and be sure to leave a rating and review!

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