Brand Power Built In, with Lifang He

Posted by Action Catalyst
On May 5, 2026
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AI, branding, Business, growth, leadership, marketing, strategy, success, tech, technology

Lifang He, brand strategist, and former leader at Apple, Amazon, Ring, and Bloomberg, explores why brand strategy and product strategy must be inseparable for modern tech success, drawing on firsthand experience launching global products like the iPhone and Amazon Pharmacy. The conversation covers common branding misconceptions in tech, lessons from Apple’s integrated product‑brand philosophy, how […]

Posted by Action Catalyst
On October 21, 2025
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author, branding, Business, damage control, marketing, news, PR, press, promotions, public relations, success

Mickie Kennedy, PR expert and the founder of eReleases, a leading press release distribution service, dives into why press releases aren’t just for the big boys, how to create the best one for maximum attention, and what to do in a damage-control setting, plus shares his “3% rule”, and explains how even local press can […]

Posted by Action Catalyst
On July 22, 2025
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author, branding, Business, CEO, crisis, crisis management, PR, public relations, reputation, Russia, speaker, Stephanie Maas, storytelling, success

Founder & CEO of ZavoMedia PR Group, Liana Zavo, recounts how a college dropout and single mom made the jump from Russia to the US and from the style world to PR, gives a bit of advice for Blake Lively, reveals THE biggest PR mistake people make, how to come down from the ledge of […]

Posted by Action Catalyst
On August 6, 2024
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advertising, author, branding, Business, communications, marketing, Olympics, PR, promotion, Stephanie Maas, success

Marketing, PR, and comms expert Kim Rozdeba shares insights from his book, “Branding Queens”, including what exactly a brand IS, the 5 C’s of branding, the paradox of expectation, the Oprah test, and why having your own personal brand might be a trap, plus, reminisces about carrying the Olympic torch in the ’88 games. About […]

Posted by Action Catalyst
On April 30, 2024
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Adam Outland, athletics, branding, Business, CEO, coaching, dedication, determination, entrepreneur, football, marketing, motivation, promotion, sleep, social media, sports, success, technology

Alex Neist, founder of Hostage Tape sleep enhancement tape, shares his first love of football and his time as a former professional quarterback in the arena football league, explains how dedication is just motivation over time, gives the story behind the name “Hostage Tape”, and talks about the importance of being polarizing, targeting your T.A.M., […]

Posted by Action Catalyst
On May 4, 2016
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AI, author, branding, Business, leadership, marketing, sales, selling, social media, speaker, success, unmarketing

Scott Stratten, Creator and President of UNMarketing Inc, explains how the context defines which sales approach you need, why marketing is an “always on” function, the huge lesson he learned from his wife’s business, and the fear, promise, and future of social media and AI. About Scott: Scott Stratten founded UnMarketing in 2002 on the […]

Posted by Action Catalyst
On April 27, 2016
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branding, Business, customer experiences, customer service, entertainment, football, leadership, NFL, promotion, success

Jim Steeg, former Executive Vice President and Chief Operating Officer of the San Diego (now L.A.) Chargers (from 2004 to 2010) and leader of the NFL’s Special Events Department (1979–2004) is known as the man who branded the Super Bowl, as under his leadership, the Super Bowl expanded from a simple championship football game into […]

Posted by Action Catalyst
On September 2, 2015
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branding, customer experience, marketing

Stan Phelps is an “experience architect”, author and popular keynote speaker. He is the author of the Amazon Best-Seller, What’s Your Purple Goldfish – 12 Ways to Win Customers and Influence Word of Mouth. He believes that brands must focus on meaningful differentiation to win the hearts of both employees and customers. Driven by client objectives and […]

Posted by Action Catalyst
On April 1, 2015
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author, branding, brands, Business, leadership, marketing, sales, speaker, success

Brand leadership expert, author, and speaker Denise Lee Yohn explains what it means to have “brand as business”, why you’re ALWAYS representing not one, but two brands, and the importance of having an integrated approach. About Denise: Through her expertise and personal approach, Denise has become an in-demand keynote speaker inspiring business leaders around the […]

Brand Power Built In, with Lifang He

Release Yourself, with Mickie Kennedy

Unleash the Story Within, with Liana Zavo – Episode 491 of The Action Catalyst Podcast

Branding Queens, with Kim Rozdeba – Episode 466 of The Action Catalyst Podcast

Super Bowl Branding, with Jim Steeg – Episode 139 of The Action Catalyst Podcast

Competing on Customer Experience, with Stan Phelps – Episode 106 of The Action Catalyst Podcast

What Great Brands Do, with Denise Lee Yohn – Episode 84 of The Action Catalyst Podcast