Contagious: How to Make Ideas Spread, with Jonah Berger – Episode 152 of The Action Catalyst Podcast

Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior.

Dr. Berger has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. He’s published dozens of articles in top-tier academic journals, consulted for a variety of Fortune 500 companies, and popular outlets like the New York Times and Harvard Business Review often cover his work.

The Action Catalyst is presented by the Southwestern Family of Companies. With each episode, the podcast features some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Learn more at TheActionCatalyst.com, subscribe below or wherever you listen to podcasts, and be sure to leave a rating and review!

LISTEN:

SUBSCRIBE TO OUR RSS FEED: https://feeds.captivate.fm/the-action-catalyst/

SUBSCRIBE ELSEWHERE: https://the-action-catalyst.captivate.fm/listen