Super Bowl Branding, with Jim Steeg – Episode 139 of The Action Catalyst Podcast
- Posted by Action Catalyst
- On April 27, 2016
- 0 Comments
- branding, Business, customer experiences, customer service, entertainment, football, leadership, NFL, promotion, success
Jim Steeg, former Executive Vice President and Chief Operating Officer of the San Diego (now L.A.) Chargers (from 2004 to 2010) and leader of the NFL’s Special Events Department (1979–2004) is known as the man who branded the Super Bowl, as under his leadership, the Super Bowl expanded from a simple championship football game into […]
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