Managing and Marketing to Millennials, with Jason Dorsey – Episode 204 of The Action Catalyst Podcast
- Posted by Action Catalyst
- On July 26, 2017
- 0 Comments
- buying, Millenials
Jason Dorsey wrote his first bestselling book at age 18. He’s the most sought-after Millennials and Gen Z researcher and speaker, receiving over 1,000 speaking requests each year. His gift is solving tough generational challenges for companies and leaders through his unique research, results-based consulting, and acclaimed presentations. He delivers practical solutions grounded in research that drive measurable results for clients.
Jason has been featured as a Millennials and generations expert on 60 Minutes, 20/20, The Today Show, The Early Show and over 100 more TV interviews. Adweek calls Jason a “research guru” and The New York Times featured him in its cover story on marketing to Millennials. His repeat clients include industry leaders such as Mercedes-Benz, Four Seasons Hotels, SAS, Wells Fargo, VISA, and many more. Jason has headlined speaking events from India and Egypt to Ireland, Chile, Canada, Norway, and all 50 US states.
Jason is the Co-Founder and Millennials and Gen Z Researcher at The Center for Generational Kinetics. The Center is the premier Millennials and Gen Z research, speaking, and consulting firm with over 150 clients each year. The center invented Generational Context™, a unique approach to solving generational challenges with measurable results.
Jason wrote his first bestselling book at age 18. His latest bestselling book is Y-Size Your Business: How Gen Y Employees Can Save You Money and Grow Your Business.
Learn more from the Center for Generational Kinetics at GenHQ.com
Hear more from Jason at jasondorsey.com
The Action Catalyst is presented by the Southwestern Family of Companies. With each episode, the podcast features some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Learn more at TheActionCatalyst.com, subscribe below or wherever you listen to podcasts, and be sure to leave a rating and review!
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